Entries on the topic Teaching

Our Approach to Teaching Search Marketing

We now have a three course, hands-on program in search marketing. In this post, I lay out the strategy and rationale for all three. Read the full post here.

Coming up to Milestone 2 in IS379: Landing Page Optimization

This course presents a conceptual and technical challenge to students which comes to a head in Milestone 2. Read the full post here.

So, we have a student blog for fall courses

We'll be doing student blogging this year on typepad. Read the full post here.

The beauty of focus, why tool-based training is bad

Tool based training focuses on the tool, not the task that needs to get done. Read the full post here.