We now have a three course, hands-on program in search marketing. In this post, I lay out the strategy and rationale for all three. Read the full post here.
Entries on the topic Landing Page Optimization
Our year of working with the Organization for Bat Conservation on pay per click advertising and landing page optimization has coincided with their best revenue year. Read the full post here.
The Dance Marathon at the University of Michigan raised $388,000 in 2009 for pediatric rehabilitation. Our students helped them define and reach out to a significant new segment of stakeholders. Read the full post here.
You need to consider both ends of the equation: (1) Getting visitors to your door; (2) Satisfying their needs once they get there. Read the full post here.