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This site discusses and showcases student work from Bud Gibson's courses at Eastern Michigan University's College of Business. In these courses, students manage aggregate AdWords spends approaching $500,000 annually for non-profit organizations in the Google grants program.

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Entries on the topic Google Website Optimizer

The Michigan Innovators Case Study

By Bud Gibson on August 18, 2009 10:40 PM | 3 Comments
This case study was developed for nonprofits trying to find their way in the world of search advertising. Read the full post here.

Writing a syllabus on landing page optimization

By Bud Gibson on April 7, 2009 2:40 PM | No Comments
Teaching landing page optimization is much about teaching analytical frameworks. Read the full post here.