The problem with the concept of conversion funnels in web analytics is that it assumes organizations control more steps in the conversion process than most actually do. Read the full post here.
Entries on the topic Google Analytics
Google's Conversion University is the best resource I've seen for getting down the basics of Google Analytics. That said, it manages to skirt around some of the key elements of conversion. Read the full post here.
This case study was developed for nonprofits trying to find their way in the world of search advertising. Read the full post here.
Teaching landing page optimization is much about teaching analytical frameworks. Read the full post here.