The Energy Action Coalition was already making extremely effective use of social media. Our students complemented that with specific, well-targeted search marketing campaigns that netted an additional 11,000 visitors per month. Read the full post here.
Entries on the topic Fall 2009 Highlights
Making It to the Finish Line already had well-targeted programs and products. Student teams helped them dramatically increase their reach with locally and nationally targeted AdWords campaigns. Read the full post here.
Our year of working with the Organization for Bat Conservation on pay per click advertising and landing page optimization has coincided with their best revenue year. Read the full post here.
The Dance Marathon at the University of Michigan raised $388,000 in 2009 for pediatric rehabilitation. Our students helped them define and reach out to a significant new segment of stakeholders. Read the full post here.