The Energy Action Coalition was already making extremely effective use of social media. Our students complemented that with specific, well-targeted search marketing campaigns that netted an additional 11,000 visitors per month. Read the full post here.
Entries on the topic Energy Action Coalition
Effective AdWords ad groups are built around tightly focused keywords and ads that offer searchers using those keywords what they are looking for. Read the full post here.
I begin a series of posts on how one non-profit is effectively using AdWords with help from students at Eastern Michigan University. Read the full post here.