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This site discusses and showcases student work from Bud Gibson's courses at Eastern Michigan University's College of Business. In these courses, students manage aggregate AdWords spends approaching $500,000 annually for non-profit organizations in the Google grants program.

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Entries on the topic Case Study

Bringing 14,000 New Visitors per Month to the Non-Profit Making It to the Finish Line

By Bud Gibson on December 20, 2009 11:09 AM | No Comments
Making It to the Finish Line already had well-targeted programs and products. Student teams helped them dramatically increase their reach with locally and nationally targeted AdWords campaigns. Read the full post here.

AdWords performance secret: Tightly focused ad groups

By Bud Gibson on October 28, 2009 4:40 PM | No Comments
Effective AdWords ad groups are built around tightly focused keywords and ads that offer searchers using those keywords what they are looking for. Read the full post here.