We now have a three course, hands-on program in search marketing. In this post, I lay out the strategy and rationale for all three. Read the full post here.
The Energy Action Coalition was already making extremely effective use of social media. Our students complemented that with specific, well-targeted search marketing campaigns that netted an additional 11,000 visitors per month. Read the full post here.
Making It to the Finish Line already had well-targeted programs and products. Student teams helped them dramatically increase their reach with locally and nationally targeted AdWords campaigns. Read the full post here.
Our year of working with the Organization for Bat Conservation on pay per click advertising and landing page optimization has coincided with their best revenue year. Read the full post here.
The Dance Marathon at the University of Michigan raised $388,000 in 2009 for pediatric rehabilitation. Our students helped them define and reach out to a significant new segment of stakeholders. Read the full post here.
You need to consider both ends of the equation: (1) Getting visitors to your door; (2) Satisfying their needs once they get there. Read the full post here.
This course presents a conceptual and technical challenge to students which comes to a head in Milestone 2. Read the full post here.
Effective AdWords ad groups are built around tightly focused keywords and ads that offer searchers using those keywords what they are looking for. Read the full post here.
I begin a series of posts on how one non-profit is effectively using AdWords with help from students at Eastern Michigan University. Read the full post here.
We'll be doing student blogging this year on typepad. Read the full post here.